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A Few Inspirations for Vanilla Web Sites

Posted by advertolog at Friday ~ April 04, 2007 to SEO
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Author: Mitch Keeler

We have all seen the Web site that almost seems to bland, too boring, too vanilla. Some of us might be running those Web sites, and not even know it. So where or what can you do to cure this problem? Well drop a little flavor in and mix things up a little.

Start Rambling and Add a Blog

Blogs are always a good idea, because there are so many directions you can do with it. You could make it personal with your own thoughts. You could make it professional, giving us “important news updates”. You could also use it to expand your base and talk about things you might not have thought to cover with your Web site before. Getting WordPress setup and going is no hard task either.

Setup a Set of Forums for Your Users

Do you have a large audience of folks that visit your Web site? Then you might need to get yourself a set of forums so these people can communicate with you and the other users. Some people forget that when you build a Web site, you are building a community. Why not have this community communicate among themselves? This will drive new content to your Web site as well as give people another reason to visit your domain.

Cover or Discuss Certain Things at Certain Times

My last tip would be to start doing special things on certain days of the week. I have seen several Web sites become popular with having a “Freeware Monday” or a “Silly Site Friday”. Give people something to look forward to. Who knows, you might accidentally become a trusted source on whatever subject you decide to match up with whatever day of the week you pick.

My Favorite SEO Cheat Sheet - Ranking Factors Version 2

Posted by advertolog at Tuesday ~ April 04, 2007 to SEO
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Author: Ben Welch-Bolen

The always amazing Rand Fishkin of SEOmoz fame posted an update to the search engine ranking factors list they keep. This is one of the most useful tools for anyone involved in search engine optimization. You can quickly check to see if something you are worrying about is important or not according to the experts. They rank all the factors in order of importance and have opinions from over 35 SEO experts.

Top 10 Ranking Factors in 2007:

Keyword Use in Title Tag (4.9)

Global Link Popularity of Site (4.5)

Anchor Text of Inbound Link (4.4)

Link Popularity within the Site’s Internal Link Structure (4.1)

Age of Site (4)

Topical Relevance of Inbound Links to Site (3.9)

Link Popularity of Site in Topical Community (3.9)

Keyword Use in Body Text (3.9)

Global Link Popularity of Linking Site (3.7)

Topical Relationship of Linking Page (3.6)

Learn more at the Search Ranking Factors Version 2 at SEOmoz. I use these daily as work to improve results in Google. Also be sure to check out this interview with Rand Fishkin Joe did here a while back.