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Set Smaller Goals, Get More Rewards
Posted by
advertolog at Friday ~ April 04, 2007
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SEO
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Author: Mitch Keeler What is the big secret to becoming a success Online? Set reasonable goals for yourself. Rome wasn’t built in a day, and the Web sites or Web projects that take off over night are few and far between. Unless you are some sort of underground Internet celebrity building a audience that cares about your product, your ideas or what you have to say is hard work. In the past I have built several different audiences around several different projects of mine. Don’t be disappointed when after a week you don’t have thousands of people coming into your Web site hourly. Now you want an example? Lets say you have an RSS feed for your blog and you want to have millions of subscribers. If you wait around for a million, chances are you’ll get bored and quit within the next few days. Instead of looking at the big picture, take smaller steps. Set a goal of maybe 10 subscribers to your RSS feed by the end of the month. This is a much more reasonable goal and it gives you something to get excited about when you reach it. As time passes by you can bump up your goals inch by inch. Truth be told, the only time you should be worried is when you start loosing attention. If you focus yourself on small steady growth (instead of large leaps and bounds) you should be alright.
What Design Programs Do You Use to Build Your Website?
Posted by
advertolog at Thursday ~ April 04, 2007
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SEO
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Author: Amy Armitage Todd and I were chatting this morning about design programs and I really haven’t built a site in such a long time. Back in the day (yes pre 2000) I was using Dreamweaver and various free templates and scripts. What design programs do you use and what do you like about them? We’re keen to hear from you.
Blog Your Way to Web Success & Have Fun Doing It!
Posted by
advertolog at Thursday ~ April 04, 2007
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SEO
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Author: Amy Armitage As you probably guess by now, I’m a huge blog fan. I subscribe to a bunch of them, write on Lunartics as often as I can, and they have sooooooo many wonderful uses! Blogs are a great way to create site stickiness, providing visitors with a reason to come back time after time. Blogs can be used for lots of different reasons but all of them help a site owner’s chances for web success… that’s what all webmasters want? Right? Blog: Build Your Site Community Blog: Listen to Your Customers Blog: User-Generated Content and Search Engines However, it’s free if users provide fresh content. Blogs provide the space for visitors to add content to your site, keeping it “green” all year long. Blog: Keep Visitors Informed Posting to a blog is as simple as cut-and-paste which means you can post information of interest to your target market, announcing upcoming events, sales, new products and new site features as they’re developed. You don’t have to add a blog to your site, but if you don’t, you’re missing out on a great marketing opportunity – one that will keep them coming back day after day just to see what’s new. Blog today. See bottom line growth tomorrow. (And it’s uber fun too!)
In the age of Web 2.0, the interactive, personalized web site has become the norm. Visitors no longer sit passively in front of their flat screen monitors. They participate. They contribute. They personalize their on-line experiences. Don’t believe it? Check out myspace, facebook and any other large “me” site and you’ll see that blogs draw in people. Your site blog, updated regularly, provides visitors with the opportunity to learn and post their personal reactions and opinions regarding blog posts. It provides them with an opportunity to become a member of your site community and share with people who have similar interests.
Blogs also provide visitors with an opportunity to complain, make suggestions and offer advice on how to improve their on-site experiences. It’s one of the most effective means of collecting useful marketing data. After all, if a visitor took the time to write, that’s a visitor likely to return. Think of it as a suggestion box for site improvement.
Search engines look for “green” content – fresh information, news and other features of use to search engine clients. Each time your site is spidered, a snapshot is taken and can be seen in the cached view within search engine results pages (SERPs). If a spider comes along (about every 48 hours) and sees that your site hasn’t changed content in weeks or months, you lose points. But new content is expensive when you hire professional writers to create it.
Blogs are simple to add to an existing site. In fact, (like Lunarpages) provide blogging software as part of their monthly subscription fee. All site owners have to do is download the blogging service, make a few posts and they’ve got an active blog completely under their control. We offer Fantastico with loads of options for our webmasters.
Web Design Survey 2007
Posted by
advertolog at Tuesday ~ April 04, 2007
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SEO
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Author: Todd Austin is asking all web professionals to take part in their about what it is you do, how you got here, and where you see yourself going. Designers, developers, project managers. Writers and editors. Information architects and usability specialists. People who make websites have been at it for more than a dozen years, yet almost nothing is known, statistically, about our profession. Who are we? Where do we live? What are our titles, our skills, our educational backgrounds? Where and with whom do we work? What do we earn? What do we value? It’s time we learned the answers to these and other questions about web design. And nobody is better qualified than the readers of A List Apart to provide the answers. Participate in our first annual survey to increase knowledge of web design and boost respect for the profession. Selected participants, chosen by random drawing, will win one free ticket to An Event Apart event held in the continental U.S.; an Apple 30GB video iPod, an Event Apart jump drive, or a funky A List Apart T-shirt.1 Depending on how you answer it, the survey has up to 37 questions, nearly all of them multiple choice. A fluent English speaker should be able to complete the survey in ten minutes or less. Hosted by An Event Apart, the survey will remain open until 22 May, 2007. After we close it, we’ll slice and dice the data and present our findings here. . The survey will take less than 10 minutes of your time. The results will be shown sometime after the closing date of May 22. It will be interesting to see the results.
Free CrazyEgg Tracking/Stats!
Posted by
advertolog at Tuesday ~ April 04, 2007
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SEO
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Author: Amy Armitage Yes that’s right! FREE for US! Thanks to the wonderful people at all Lunarpages Webmasters and Lunartics readers now receive a customized free version of CrazyEgg! They created a version especially for us!! WOW!! So what does CrazyEgg do? CrazyEgg helps you visualize your visitors and gives you a clear understanding of where people are clicking on a web page with a visual heat map and visual overlay and other really cool stuff. It’s simple to add to your site. You just need to add some invisible tracking to the pages you want stats on. Easy huh? Test Setup - Create a test so you can learn what visitors are doing on your page Heatmap - A simple way to view your results and see what happened Overlay - Learn more about the clicks on each element of your page List - Get a detailed summary of your click data in a single view Blocking - Prevent the tracking of your own clicks RSS and Email Notifications - Keep yourself updated on how your tests are doing Automatically archived reports - Test results are automatically saved so you can view them later How many pages can I track? Up to 4 pages with your free version! How many hits per month will CrazyEgg track? 6000 - WOW! How do I get my free version of CrazyEgg? Thanks CrazyEgg! We have been big fans for the longest time and we appreciate you looking out for our community!
5 Things You Don?t Know About the Web Hosting Finds Guy Behind the Scenes
Posted by
advertolog at Monday ~ April 04, 2007
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Uncategorized, Web Hosting
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Many months ago I was tagged by of the to reveal . Who am I? I am still trying to figure that one out, but I’ll be glad to share what I know. However, I will still try and preserve the mystique around the true identity of the Web Hosting Finds Guy Behind the Scenes. Don’t worry, I’m not famous, but hey, let’s create some suspense! First, my apologies Mitch, for taking so long. I have actually had this in my WordPress draft for many months. This year has been insane and I have finally gotten a handle on my work load (now we’ll find out if the boss actually reads these posts). For those of you who are unfamiliar with Mitch Keeler, I’ll give you a quick summary. Mitch is the guy who makes the potentially boring web hosting industry interesting, funny and entertaining. Nuff said. Okay here goes… If you guys below haven’t already done this and want to continue the 5 things meme, please do: Brian at
Harvey at
Jeff at
Kokul at
Dave at
Best Host on the Web
Posted by
advertolog at Thursday ~ April 04, 2007
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SEO
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Author: Amy Armitage I got an email from the President yesterday.. no.. not Mister Bush, the PreZ of Greg Hartnett, and he hooked me up with a cool photo: We sent them a LOVE package of LP shirts and they sent us these awesome hoodies and tees. Today it was so funny when I turned up at the office because 6 of us were wearing our BOTW shirts, so we decided to try and take some photos (on my phone camera which is really crappy quality). Check em out: Clay our Customer Service Manager Jay (my hubby) Me and Elainna Chad Jay and Clay Thanks Greg and Brian! Don’t forget to get 40% off BOTW listings (only for Lunarpages Webmasters) use the Promo Code = LPROCKS
6 Ways to Make URLs Shorter
Posted by
advertolog at Thursday ~ April 04, 2007
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SEO
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Author: Mitch Keeler I hate it when I find a good Web page and the URL is so long and complicated, trying to cut and paste it to send it to a friend is almost impossible. That is where “URL shortening” services play a helpful hand. This way you can turn that long and complicated URL into something you can easily type or remember. There are a slew of choices Online, and here are some of the best of the best. Out of all of them, I would say is probably my favorite, just because it gives you some statistical information about you links as well.
Quick and Easy Polling
Posted by
advertolog at Monday ~ April 04, 2007
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SEO
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Author: Mitch Keeler I have been playing with for a while on my various Web projects I have going on and I have to say I like it. Sure, there are scripts and plugins that could do what PollDaddy does. Heck, they are only delivering out polls, not the meaning of life. One reason why I like this method over the method of installing or setting up my own script or plugin to do the same thing is this is easy. I don’t have the time to devote to setting up a polling system on each of my Web sites. With PollDaddy, all I do is make the poll then cut and paste it onto the Web site in question. Another nice thing about them is they allow you to style your polls to match how you want them to look. If your not a CSS wiz, don’t worry. They have a handful of great looking “pre-designed” polls to work with as well. These polls also work with many of the social networks out there such as MySpace and Friendster. So if you need a quick and easy way of creating polls for your Web site, I would definitely give PollDaddy a shot.
Best Guy on the Web - Brian Prince
Posted by
advertolog at Friday ~ April 04, 2007
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SEO
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Author: Amy Armitage Brian Prince is a digital marketing visionary, and he has been intimately involved with shaping the landscape of the Internet revolution since 1994. For some of us, that’s almost the olden days ;) As CEO of Best of the Web, Brian Prince re-launched the original web awards portal as a best-of-class, human-edited web directory and search engine. Keeping up with the Internet’s dynamic growth, Prince orchestrated the creation of the Best of the Web Blog Directory, a robust, tag-driven and searchable directory of the best blogs available online. He also recently spearheaded the launch of Best of the Web Media, a proprietary collection of more than 20 niche subject matter blogs on topics including politics, food, health and activism. He is also co-founder and president of LLC, and a heck of a nice guy ;) [Amy gets out cyber microphone] Amy: Brian.. Thanks for being so brave and agreeing to an interview. Past interviewees like CSS Guru and from Craig’s List are still recovering so I’ll try and be gentle, but let’s face it… We love controversy and public humiliation here at Lunartics ;) We should start with those dreamy blue eyes. Meeting you in Vegas last year I can remember 2 things. Your eyes and commenting that my makeup was still looking good after 8 hours of conferencing. But what do YOU remember about me? Brian: Good question. Although I was a bit banged up from the Vegas nightlife and not in top conference form when we met (sadly I rarely am), I vividly recall a jolt of energy from meeting and speaking with you – something akin to human caffeine. You came across to me as this sincere, engaging, fun-loving, to-the-point, speak-your-mind, intelligent-yet-sassy Aussie from down under - with just a twinkle of mischief in your eyes. My kind of gal… [Amy: Yes it’s all about me] Amy: Tell me some interesting stuff about yourself Brian Brian: I am a left-handed Capricorn, which, from what little I know about horoscopes and cerebral analytics suggests that as a result of this rare combination I am at a significantly higher risk of suffering (SHC for the medical crowd). So with that possibility ever-present, I try live every day to it’s fullest….. [Amy: I actually Googled that.. totally gullible huh?] Brian: I ride a Harley and have a private pilot’s license. It is alleged that I once flew under a bridge at night (a very unintelligent thing to try) but I don’t talk about those days anymore… When I was 29 and just married, I was diagnosed with colon cancer and given a 70% chance of survival. I had great support from friends and family, beat the disease down, and today am a successful cancer survivor with a great wife, two awe-inspiring young sons, and two successful business ventures. Life is good. The greatest things I learned from this experience were the importance of friends, family, and health; and that a fighting spirit and perseverance to endure (both good and bad times) are a must to achieve your goals in life and business. This is a picture my oldest son and I after his first ride on my Harley – notice the stunned look of disbelief after just experiencing sheer, raw, hair-raising horsepower for the first time….. [Amy: I was too busy looking at the bike.. really] Amy: So Vegas… Give us the down and dirty – what was the craziest thing you did there? Stupidest thing I did was gamble at Ballys. I don’t think I’ve ever been to a suckier paying Casino EVER! Brian: Hmmm – Vegas. Fortunately for my ego, I have a pretty poor memory and I typically don’t remember most of the truly “stupid” things I do (in Vegas or elsewhere). Nevertheless, during the Affiliate Summit show in January I woke up one morning with no money left and thought I was pick pocketed or lost my money outright walking around the night before. I was quickly informed by my friends that I had indeed “lost” all my money – but not due to a pickpocket. Rather, it seems that I was playing Texas Hold ’em Poker at the Palms at 5am in the morning with my eyes closed and my head on the table. Not a good recipe for gambling success, and justice was swift and efficient. A fool and his money are quickly parted as they say…. Amy: How old were you when you first ventured online? At this point, were you immediately enamored with the internet or a bit weirded out by it? And can you tell us a little about your first website creation? Is it still online? Brian: In 1994 I was working for AT&T as a Director of Training for the Manhattan business sales force, and I was tasked with rolling out AT&T’s first business ISP and web hosting product called Easy-World-Wide-Web (EW3). It was anything but easy, and proved to be a monumental task to introduce as the internet was so new for commercial purposes that businesses saw very little benefit in going through all the trouble to create and set-up a website that was nothing more than a costly digital brochure or business card. So the first few sites I was involved with were helping these early adopters create and set-up these very exciting static brochure pages that did pretty much nothing. Good stuff. Fortunately, we’ve come a long way from those days and I would like to think that none of my early creations are still online today - in a perfect world they would have been taken out back and beaten down long, long ago…… Amy: Lunarpages was inspired by a Star Trek episode. What other names did you pick through before choosing Best of the Web? What about The Very Best Things You Could Ever Want to Search For and then Find On the World Wide Web? That one’s pretty snazzy. Brian: Wow – talk about marketing prowess: “The Very Best Things You Could Ever Want to Search For and then Find On the World Wide Web” Where were you 15 years ago when we needed you Amy?!? [Amy - I was only 6 years old ;)] Brian: Actually, we did not have the honor of originally choosing the name Best of the Web as the project was first founded by a group of University of Buffalo professors in 1994 who were trying to create a social media site where the web community at large voted on the best sites on the web within a variety of categories. After 5 years as a ‘web awards’ portal in this model, the project was abandoned and we swooped in and purchased the business. I do have to commend the founders marketing foresight though – “Best of the Web” has turned out to be a very marketable and memorable brand for us – and for that I thank them. I think we’ll pass on your suggestion Amy (albeit a great one!) and stick with what’s working for us :) [Amy: Since you’re going to pass I’ll admit that was Tiara’s suggestion] Amy: For many web hosting newcomers, it’s a daunting task to design a website, put it up on the internet, and then get it to show up in the search engines so people can find it. What do you recommend for these fledgling web entrepreneurs? How did BOTW begin this process? Brian: I agree that it is a daunting task just to create and design a quality website, let alone trying to get the site ranked and visible in the major search engines. If I’ve learned anything through the years, it’s that there truly aren’t any “shortcuts” in life that tend to work out. I’m a believer in the long-haul – meaning that new site owners and fledgling entrepreneurs can’t expect instant gratification. It’s a long process that takes time, attention to detail, and patience. In terms of driving traffic in today’s online environment, a webmaster has 3 basic channels to consider: social media, pay-per-click, or organic search engine marketing. Each marketing initiative has advantages, disadvantages, and timelines, so my advice would be to consider a blend of all three and vary your expectations according to each particular channel. PPC marketing can bring instant site exposure, traffic and sales, but can be costly and onerous to maintain. Social media generation takes imagination and a bit of luck, but can be very effective for driving traffic and links, but typically not for sales conversions. And my favorite of the three, organic search engine marketing, can take years to pay dividends, but once your site starts showing in the organic search engine results, there is no sweeter tonic for low-cost customer acquisition. So new entrepreneurs need to take the plunge, try different approaches, and create quality content that appeals to their target users. Without a good product, all the marketing in the world won’t help you in the long term, so make sure that both your product and business model is sound. Amy: Who is your ? Brian: Ha. If you only saw my “traditional” garb you would realize that the word ‘stylist’ is not really in my vocabulary. Outside of the occasional TV interview or two, you will rarely see me dressed in anything that doesn’t strongly conform to my rule of the “Three C’s” – Comfort, Convenience, and Cleanliness. And the third “C” is optional based upon circumstances ;-) [Amy: My rule is the three J’s - Jeans, Jammies (PJs) and Jay my hubby] Amy: I’m sure you’ve answered your fair share of support or trouble tickets. We receive approximately 30k tickets per month and we have our regulars who send in their conspiracy theories. My favorite is Tin Foil Man and his perception that the FBI continually wipes his site content. What’s the worst or most creative or delusional one you’ve ever received? Brian: We receive some beauties – particularly in the travel business. One of my all time favorites was a lady who booked a reservation but apparently did not realize that it was a pre-paid reservation and that she would be charged for the room at the time of booking, so she wrote to us and accused us of coming into her computer and taking her money. She claimed that she unplugged the computer to stop us, but somehow we still got in and took her money. I believe she also wanted to bring in the FBI to investigate… [Amy: I feel sorry for the FBI sometimes] Amy: In your experienced webmaster opinion what is the most important factor in choosing a web host? [The answer better mention Lunarpages and something bout us rockin’ or your reply will be buried in my trash folder ;)] Brian: Ha – as IF there was a more rockin’ hosting company than Lunarpages…. As a hosting customer, and bit of a Don Juan when it comes to the hosting business (we get around and have tried them all), I can sincerely say that Lunarpages offers one of the best hosting experiences available online. There – I said it. How’s that for a testimonial, eh Amy? [Amy: OMG good answer! If you had a better stylist we would use that testimonial and your photo on our website ;)] Brian: As a business owner with hundreds of websites to monitor and maintain, the most important factor to me in choosing a web host is uptime reliability. If my sites aren’t up 100% of the time, everything else we do is for naught. To me – uptime reliability is the most important aspect for online business success. That would be closely followed by hosting support – both in means of having a robust hosting control panel that gives you freedom to customize your hosting needs online, as well as having well-trained support technicians available when you need it. Amy: Does BOTW have local, regional, and/or international sections for various kinds of categories and businesses? Brian: Yes – we have all of the above. Best of the Web‘s mission from the beginning has been to create a comprehensive general web directory that is constantly growing and evolving; currently there are more than 100, 000 categories in the directory. The largest branch in the directory is the , which gives us the opportunity to list sites not only in a relevant topical category like ‘health food’, but also in a regional category that matches the business’s physical location. This is a great plus for site owners interested in Local Search, as the search engines who spider our directory are able to glean physical location details from our regional site placement and this can help the engines rank a site for geo-related searches like ‘Uniondale Italian Restaurant.’ Within the regional branch are specific sub-categories that cater to various international markets as well, like the , , and . Each of these areas of the directory is regional in nature and helps us assist with categorizing sites worldwide. We are also working hard on a new BOTW Local offering that will provide small business owners an opportunity to create a free business profile page on Best of the Web that includes lots of interesting local-specific information like hours of operation, credit cards accepted, driving directions, zip codes and regional areas served, return policies, phone numbers, etc. We’re pretty excited about the local product and opportunity and expect to launch it by mid-year – I’ll keep you posted. Amy: Is there a greater advantage to listing your service/company deeper into the site, under more and more specific categories? Or are there times when companies should list under more general headings? Brian: The best place for a site is in the most relevant topical and regional category that matches the sites content and physical location (if applicable). With that said, we do list some ‘deep content’ pages if the content is relevant, deep, and unique. For example CNN.com offers a wide variety of deep content, and as such, they have several hundred listings in the directory where the content relates to the topical category. In my opinion, site owners should consider both approaches – marketing their site as a business entity, but also building good content and links internally to create deep content pages that rank for specific content-related queries. The more pathways into your site for visitors to find you, the better your odds will be to show in the search engines, which leads to traffic growth and ultimately the potential for a successful enterprise. We have a motto around the office that goes something like this: “More More More More!” Amy: Imagine overnight the internet is gone. OMG what would you do?! Brian: This one got me to thinking a bit – it’s something I really take for granted today, but I surely would miss it should it disappear. When I think back to life before the internet, I vaguely recall that it was fun, but I can’t seem to recall specifically what was fun about it… it just seems kind of empty without the internet. Nonetheless, should the internet disappear overnight, I think I would fire up the Harley, throw my trusty snowboard on my back, and ride off to the Mountains in a nostalgic haze. From there, I envision a glorious career in the Senior Semi-Pro Snowboarding tour…. Amy: On your “” site, you have editors and the description reads: “the Blog Directory is an open project, where public editors can help in building the most comprehensive collection of blogs online.” Tell us a little bit about this offspring, what inspired it, and why editors are important to its success? Brian: We launched the in mid-2005 when it became apparent that people were searching for ‘fresh’ blog content, and we were serving back a mix of static web sites and blog index pages. We realized that people wanted to retrieve specific blog posts and content, not just blog topics or index pages. By creating a separate and distinct directory just for blogs, we were able to create a variety of blog search options, allowing users to search best-of-breed blog content multiple ways – by post content, by blog content, or by using specific ‘tags’ or keywords. This is a powerful combination of search technology that allows users to fine tune their search in a variety of different ways to find current and timely posts from the best blogs online on almost any subject available. Additionally, all blogs listed in the BOTW blog directory must have at least six months of posting history and show passion and expertise towards the subject matter. This helps eliminate many of the blog spam issues and MFA (Made for Adsense) blogs that clutter up many of the major blog search engines today. Editors power everything we do at Best of the Web, and in regards to the blog directory, there is an even more synergistic connection between editors and blog content. Most bloggers are typically very niche-oriented and plugged into their particular topical community. They participate, they now each other, they share comments. Most blogs today also contain a that is really just a list of similar web-related resources and blogs. This blogroll is in essence the same as a blog directory category, so there is clear synergy between bloggers and subject-matter expertise. These people know their topical categories, their peers in the space, and the best resources available on that particular subject - so who would be better to task with helping us to build a quality resource of the best blogs on the web then bloggers and volunteer subject matter experts? Amy: What did you do before BOTW? Brian: I attended University of Maryland, graduated with a degree in Business, moved to New York City, and started working for AT&T. From there I worked for WorldCom (before they imploded), and then Valueweb Hosting. After believing that I had enough management training to start my own business (I didn’t – but experience is the best teacher), I founded Hotel Hotline with my business partner Greg Hartnett. Once we got Hotel Hotline off the ground and into profitability, we looked to diversify our business and came across and purchased the business from the founders. From there we rebuilt Best of the Web from its roots as a pioneering, social media award site into a human-reviewed general web directory, and the rest, as they say, is history….. Comment, clarify.. or simply choose one of the following [you have to… It is part of the “Interview with Amy game”] Amy: Working for BOTW for the rest of your life or getting paid $1000/day to do nothing. Brian: Working for BOTW for the rest of my life. $1000 a day for doing nothing sounds nice, but I have a bit of an affinity for the finer things in life and I’m afraid the $1000 a day wouldn’t cut it for too long…. [Amy: *GASP] Brian: Easy – Lamborghini. Although I dig hippies, I like fast cars even more :) Amy: Dinner with Brandy from or Shopping with Joan Rivers as your personal stylist Brian: Another softball – dinner with Brandy of course. The beautiful Brandy will introduce me to at least 10 potential business partners during a typical meal, while Joan Rivers would just annoy me. Amy: Lead Guitar or Bass Brian: Lead Guitar Amy: Inhale or exhale? Brian: Both :) Amy: Social Media or Google Brian: Google (I know where my bread is buttered) Amy: Spiderman or Cat Woman Brian: If by Cat Woman , you mean Halle Berry dressed in a skin-tight leather cat suit – then definitely Cat Woman. Amy: Disco or Break dancing Brian: Break dancing. The Best of the Web crew is decidedly biased to break dancing, so much so that last year we had to have a dance off in order to crown the once and for all. [Amy: WOW the guy in the red shirt is awesome!] Amy: Spam or Pop ups Brian: I suffer from such an intense overload of spam on an hourly basis and despise it so much that I would welcome a pop-up bonanza circa 1999 as a welcome trade-off if I could eliminate spam from my inbox for good. Amy: Family Guy or The Simpsons Brian: I love Family Guy, but am an even more fervent Simpsons fan – 18 years and going strong. I consider The Simpson’s to be the most culturally influencing show to air during my lifetime. Who can’t relate to Homer, Bart, Maggie, or Mr. Burns from time to time?? Amy: Lionel Richie or Barry Manilow Brian: Lionel Richie reluctantly. I would have preferred ‘Peter Tosh or Jim Morrison’ – but that would be too difficult of a choice I think. My mind might explode… Amy: What’s your fave made up word? Use it in a sentence. Brian: Kajillion. Wow – we had over a kajillion hits to Best of the Web yesterday – great success!! [Amy: We had Eleventy Billion™ so pfffft ;)] Amy: Best undeveloped domain name you own? Brian: We have been operating since 1994 as BOTW.org – the acronym for Best of the Web. Last fall, we were fortunate to finally purchase BestoftheWeb.com for a small fortune. The thinking was to grab the .com and add a memorable brand url to the company, but at current, we are operating a bi-polar existence and simply have the Bestoftheweb.com domain forwarding to BOTW.org. It’s on the list of dev projects for 2007, so hopefully that will be changing shortly and BestoftheWeb.com will become a showcase portal for all things Best of the Web. Amy: If you could offer all Lunarpages Webmasters 40% off directory listings on BOTW.org would you? [Amy: Ok.. You got me. This is a shameless way to promote that BOTW are offering all LP peeps big-time discounts and we love love love it] Brian: 40% huh? That’s a pretty tall order that will most likely get me into some hot water with our CFO, but for the good folks at LP, why the heck not? We hereby welcome any and all Lunarpages customers to submit their web sites to the Best of the Web or and save 40% instantly using the following promo code during the submission process: Promo Code = LPROCKS All Lunarpages customers using this code will receive an immediate 40% discount on all BOTW directory submissions, blog submissions, or . [Amy: Sheesh I would have settled for 15% …. suuuuuucker] Amy: Why should our community list their sites on BOTW? Tell us the advantages. Brian: A listing in Best of the Web has a variety of advantages. For one, we operate a proprietary database of human-reviewed sites, so by being included in the directory your site is exposed to millions of targeted users allowing a site owner to expand their audience and reach more visitors. Additionally, site owners have the option to choose from over 100,000 unique categories in the directory to precisely target their most relevant category and audience. Lastly, a listing in Best of the Web can help your organic search engine marketing efforts. As a trusted source of human-reviewed web sites (our editors work off a set of quality-indicator guidelines), the major search engines value the links from the BOTW directory and use them to help evaluate and rank your site in their respective indexes. Amy: OMG - Where is my BOTW t-shirt? Brian: Check the mail – BOTW swag care package in route to Lunarpages as we speak. For any other site owners interested in scoring some free BOTW swag, please come visit us at an upcoming search conference and we will be happy to spread the wealth. Our 2007 conference tour includes the upcoming Search Engine Strategies NYC conference, AdTech San Francisco, Hostingcon, SES San Jose, and Webmasterworld’s Las Vegas Pubcon in November. We hope to see you at one or more of these great events! [Amy: We’ll take pics and post them on the blog] Amy: Thanks Brian! Brian: My pleasure – thanks for the opportunity, spotlight and creative questions. I look forward to seeing you soon! Amy: Hmmmm HostingCon maybe?
I have two full-time executive roles: I serve as the President of a hotel reservations network called as well as the CEO of . It’s a pretty exhausting task, but I dig the online industry, the great people that I get to interact with daily, and the energy of internet marketing so it keeps me driving passionately forward.
Amy: Lamborghini or Volkswagen (hippie style with rainbows and flowers)
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